Data squeezing

The information you need might already exist and, if so, all we need to do is help you find it and make sense of it. We are experts in unearthing insight from the many data sources you already have – some of which you may have overlooked – including those that are publicly available. This can save you valuable time and money.

By squeezing out maximum insights from what is already available we can help you identify your information gaps and design a highly focused, cost effective way to capture the information you need.

We can analyse existing customer and stakeholder data to squeeze out new insights about what drives their decisions. Sometimes simply running a fresh trained eye over existing data can unearth critical nuggets to help maximise customer and stakeholder value and help your organisation to grow.

Examples of these data sources are:

  • Customer databases
  • Customer relationship management (CRM) systems
  • Sales records
  • Competitor information (e.g. websites & social media)
  • Data from previous customer and employee research
  • Social media posts (e.g. Facebook, Twitter, Trip Advisor, Google & other reviews)
  • Employee satisfaction survey results
  • Employee exit survey results
  • Office for National Statistics (ONS), Department of Work & Pensions (DWP) etc.
  • Findings from a range of national and regional surveys findings

 

Interested in finding out more?

Give us a call or drop us an email –  01865 596771 / hello@researchoxford.co.uk

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