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Abigail Beale

Senior Research Associate

Abigail has more than 18 years’ account management experience. She began her career in field marketing, managing merchandising projects for blue chip clients. Her career then took her into market research with GfK where she gained a wealth of experience in qualitative and quantitative research.

Abigail specialises in quantitative research and has managed a range of mystery shopping and performance measurement projects for private and public sector clients. Her particular strengths are her methodical approach to project management and her love for interpreting, analysing and presenting data to provide valuable insight for clients.

After having her second child, Abigail is enjoying the flexibility that freelancing gives her to focus on her work and spend precious time with her family.